Signature Style: Inimitable in her aesthetic, unquestionable in her talent, Zoë Irwin is often noted as one of the most original and inspiring hairdressers in the industry today. She is known for her soft, feminine yet undeniably cool hair that sets her apart.

As an established creative director and session stylist, she has worked with many of the world’s top brands, magazines and hairdressing businesses. She also has an enviable celebrity client list, men and women that rely on her deep understanding of trend and heritage to give them something utterly unique and signature.

Has great artistry and an eye for beautiful things.

Jo seamlessly and intuitively blends hair colour, makes her a true colour artist. With her attention to detail and client care, she is a stylist best friend with her flare for enhancing any haircuts.

I started hairdressing when in an academy in Rome, Italy and was already working as a stylist from a young age. When I turned 18, I moved to London and worked as an assistant at John Frieda for a few years. Then, I moved to Notting Hill and worked there for 6 years. I am currently working at John Frieda in Alford street.

Assisted in fashion and film shoots with the likes of Kerry Warn. Lesley is a precise and technical cutter. Her knowledge and passion for hair has made Lesley our head of education in styling.

Olivia specialises in creating your dream long hair and beautiful waves. Her seamlessly layered cutting adds soft volume and beautiful manageability. Sharing home hair care tips and tricks too.

Sam is known for creating a multi dimensional colour that is cleverly blended and transformative. Always with you in mind, his level of care and fun personality makes your appointment fully enjoyable.

Cetera is expert in bleach and colour transformations. Creative director of her own magazine, she enjoys pushing the boundaries of trends as much as she enjoys working with the everyday woman.

Our blonde specialist, bright and sparkly is her thing. She can take 10 years of you by brightening your tones, and has the ability to also give brunettes that gorgeous sought after warm glow.

Nadia is known for her transformational haircuts . This is because she truly listens, taking in your features and bone structure she is able to give her clients a haircut with true identity.

Her calm demeanour matched with her super skilled cutting puts you at ease while she transforms your style,

Her work is so versatile from youthful long hair, to curly natural textures and men’s hairstyles, her clients are addicted to her magical touch.

Great energy and a zest for life. Global Product ambassador for years, our ultimate Frizz master. Haircut that grows out well and will keep its shape for weeks. Adding layers and sweeping fringes. Youthful tips to teach you how to love your natural texture.

Gary has a broad range of skills, but is known for his natural balayage and intricate layering to give that ‘born this way look’. He is a go-to colourist for model agencies and has a talent for making hair colour look expensive.

With his calm and soft demeanour, Kasun is able to tackle any type of hair and transform it with red carpet worthy glamour. His array of skills make him your go-to man for any special occasion.

Her confidence with colour and warm friendly nature relaxes and trasnforms cleints. Tej’s aesthetic is modern and beautifully blended. Her eye for detailand perfected signature balayage creates a hair colour truly bespoke to you.

Listens and takes in consideration your lifestyle, low maintenance styles that you will be able to recreate at home yourself. Her style is structured yet relaxed with some femininity. Her precise work has made her particularly popular with gents and women looking for that short or cute haircut, she funny and witty and will make your appointment fly by.

A native of Washington DC, with 30 years in the business, Eugene prides himself on his well rounded skills in styling and top-notch professionalism. Eugene’s celebrity clientele ranges from icons like Mariah Carey, Naomi Campbell and Beyonce to starlets like Chelsea Handler, Hilary Duff, Gabrielle Union, Kerry Washington and Zoe Saldana to name a few. Eugene, has made appearances as a celebrity hair expert on Good Morning America and The Today show, and has been quoted in notable fashion and beauty magazines such as O magazine, allure, Marie Claire, and Essence magazines. Whether, in front of the camera, or in his chair at the prestigious Serge Normant at John Frieda Salon, the integrity of hair is most important to Eugene. No matter the hair texture, he will have you leaving looking and feeling amazing. Eugene is looking forward to delivering his New York Experience to the clients of John Frieda Mayfair.